Kedge Martin
Founder
Kedge is an entrepreneur and business coach. Founder and CEO of KM Advisory https://kmadvisory.co.uk/ – strategic advisory, succession planning, philanthropy and family forensics for UHNW; Founder of Rutbusters – executive coaching for senior professionals https://rutbusters.org/ and Forward Career Coaching
Founded in 2018, Forward’s mission is to help young adults identify their true potential and make the most informed decisions they can about their futures. With the workplace un-recognisable from a generation ago, (not to mention Covid), the need to focus on individual skills and interests and learn the essential lessons omitted from school and university education, is crucial to ensure this generation finds appropriate employment.
Kedge started her own career as a researcher to an MEP and political lobbyist in the late ‘80s, before going on to set up her first business in Poland in 1991 shortly after the collapse of communism across Eastern Europe and USSR. Returning to the UK in the late 90s, she joined the not-for-profit sector, creating WellChild, now the UK’s leading charity for chronically sick children. Subsequently, Kedge was appointed CEO of Prince Harry’s Foundation for children in Africa, Sentebale which she ran for three years before leaving to build her portfolio of businesses.
Kedge has always had an interest in education and wellbeing both in the UK and Africa. She has been a School Governor at her children’s Primary and Secondary schools and a Trustee of ACE Africa. She has two young adult children, a husband who is a ghost-writer and lives in London
FAQ
When you invest in your future with Forward you’re also making great things happen in the world. Forward is a member of B1G1—Business for Good
In addition to knowing what path you want to pursue, the most important things employers are now looking for are the ‘soft skills’ including confidence and motivation, resilience and emotional intelligence – things our current education system does not cover.
A career coach will help you define your career direction, ensure you have the tools to make the best applications, shine at interviews and build your key soft skills too.
Our Forward coaches help you find a clear path to the life you want most.
We help you increase your self-awareness – of your strengths so you can maximise them and your weaknesses so you can address them. Self-awareness is one of the most sought-after skills of today’s employers.
Our Forward coaches help you build confidence and support you to develop key skills.
Your Forward coach is your trusted partner who helps expand your thinking and gain perspective and clarity about your objectives. Your coach is non-judgemental and has no agenda other than to help you be the best you can be.
Elite athletes, singers and top executives all have coaches to help them achieve and maintain their peak performance. Isn’t it time you had one too?
The style will depend on what you the client want to achieve and your preferred style. Some people like a challenging and stretching style; others a more supportive and encouraging style. The free consultation with Catherine our Director of Client Relations will help you choose which coach is right for you to achieve your goals, whatever they may be.
18-35 is a guideline. We do work with younger people still in education perhaps struggling with exam pressures, general anxiety, and other challenges and we do work with people older than 35. However, we have found that people mid-30s + have different challenges, best served by our sister company Rutbusters www.rutbusters.org
A career coach helps you identify, set and achieve your goals. We all achieve so much more if we are very clear about where we want to get to, but so often job searching can simply be a ‘scatter gun’ of applications.
A career coach helps you clarify your strengths, motivations, interests and skills and identify a career path(s) (which sectors, activities,) that suit you; highlight any skills you might need to develop (e.g. interviewing, networking) and works with you to develop the tools you need (e.g. CV writing) to secure a great job.
- We have an outstanding track record of delivering results
- We are experts on the challenges and opportunities experienced by 18-30-year olds
- We’re great value for money
- We have coaches to suit every individual.
- We use proven world-class tools to help you achieve your goals
- Our extensive networks help you explore career paths and get to talk to professionals in their fields so you can learn about what working in different sectors and industries really looks like
All our programmes are designed around your personal needs, your goals and the challenges you wish to overcome. We match your requirements to the expert member(s) of our team to get you the right support – whether it is career direction, confidence building, personal branding or interview preparation – and work around your diary.
Each session is typically between one and two hours, but the length depends on the nature and range of the discussion. Sessions are supported with email and texts and homework is often given to make maximum progress.
An initial one to one coaching session, lasting 90-120 minutes, starts at £300. Subsequent sessions cost from £195. In most cases our clients invest between £300 – £700 in a coaching programme tailored to their specific needs.
A life coach works with you to look at all aspects of your life; this can include career; romance; money; health/wellbeing and you chose which element (or more than one) you’d like to focus on and improve.
Coaching is very much goal focused (rather than therapy which is often addressing past traumas and other issues) so you can achieve your individual potential.
A coach helps you achieve the best you.
Yes, you would certainly benefit from career coaching if you don’t know what you want to do, which path would suit you and how you can find it. Having a career coach is the best investment you can make.
If however you know exactly what you want and how to find it, then you don’t need a career coach.
However, if there are other areas in your life that are not exactly how you’d like them e.g. money/finance, work/life balance; family/friends; health/wellbeing, then a Forward life coach can help.
In the mood for re-evaluating?