Founder & CEO
Kedge founded Forward in 2018 to help young adults identify their true potential and make the most informed decisions they can about their futures at what is probably the most important transitional point in their lives. With the workplace un-recognisable from a generation ago, (not to mention Covid), the need to focus on individual skills and interests and learn the essential lessons omitted from school and university education, is crucial to ensure this generation finds appropriate employment.
Kedge started her own career as a researcher to an MEP and political lobbyist in the late ‘80s, before going on to set up her first business in Poland in 1991 shortly after the collapse of communism across Eastern Europe and USSR. Returning to the UK in the late 90s, she joined the not-for-profit sector, creating WellChild, now the UK’s leading charity for chronically sick children. Subsequently, Kedge was appointed CEO of Prince Harry’s Foundation for children in Africa, Sentebale which she ran for three years before leaving to build her private practice with UHNW families www.longbownxg.co.uk . She has recently added to her portfolio a career transition business for senior professionals Rutbusters www.rutbusters.org
Kedge has always had an interest education and wellbeing. She has been a School Governor at her children’s Primary and Secondary schools; is currently a member of the Independent Monitoring Board at Harmondsworth Detention Centre, Heathrow; a Governor of the Gloucestershire Hospitals NHS Foundation Trust and Non-Executive Director of CMEC (Conservative Middle East Council) which encourages understanding between the region and Parliamentarians. She has two young adult children, a husband who is a ghost-writer and lives in London